Privacy Policy

Your name, email address, phone number, and password when you register an account. Your business name and GSTIN(s) associated with organizations you create on the platform.

Marketplace sales files (Excel, CSV, JSON) you upload from platforms including Amazon, Flipkart, Meesho, and others. Invoice data, HSN codes, B2B/B2C transaction records, and GSTR-1 report data generated from your uploads. Tally XML mapping configurations you create for your organizations.

Bank statement files you upload for processing. Parsed transaction records including dates, amounts, narrations, and credit/debit classifications. This data is used solely for the bank statement management features you use and is not shared with third parties for financial purposes.

Subscription payment records, Razorpay order IDs and payment IDs, transaction amounts, and payment status. Wallet top-up history and messaging credit balance. We do not store your full card number, CVV, or net banking credentials — these are handled directly by Razorpay.

Message templates you create and submit to Meta for approval. Campaign configurations including audience selection, scheduling, and recurrence settings. Phone numbers of recipient organizations or users targeted by your campaigns. Message delivery logs including status (queued, sent, delivered, failed) and timestamps. WhatsApp Business Account ID and phone number ID obtained through your Meta OAuth connection.

IP addresses, browser type, operating system, and device identifiers associated with your login sessions. Session tokens and activity timestamps. Two-factor authentication (2FA) configuration status (we store only that 2FA is enabled and the encrypted TOTP secret — not your raw authenticator codes). Active session records that can be reviewed and revoked from your Security settings page.

Records of actions performed on the platform including file uploads, data exports, organization changes, user role updates, campaign launches, and account setting changes. These logs are used for security, dispute resolution, and platform integrity.

Content of support tickets you raise including descriptions, attachments, and correspondence. This information is used to resolve your queries and improve platform reliability.

2.1 Account management and service delivery: To create and maintain your account, authenticate logins (including 2FA), manage your organizations and subscriptions, process payments, and deliver all platform features you use.

2.2 GST processing and data management: To parse, reconcile, validate, and report on the GST and marketplace data you upload. To generate GSTR-1 reports, Tally XML exports, and other compliance documents on your behalf.

2.3 Bank statement management: To parse uploaded bank statement files, extract and display transactions, and support the manual and automated bank entry features.

2.4 WhatsApp messaging campaigns:To create and manage your message templates, build and execute campaigns, deliver messages through the Meta WhatsApp Business API, and provide delivery analytics. Phone numbers of recipients are used solely to route messages through the API and are not shared with any third party outside of Meta's messaging infrastructure.

2.5 Billing and wallet management: To process subscription payments and wallet top-ups via Razorpay, maintain your wallet balance and transaction history, and charge per-message costs against your wallet.

2.6 Security and fraud prevention: To monitor sessions, detect unauthorized access, maintain activity audit logs, and respond to security incidents. To conduct fraud audits on account activity where suspicious behavior is detected.

2.7 Support and communications: To respond to your support tickets and platform queries. To send transactional communications including email verification, password reset, payment receipts, template approval notifications, and platform security alerts. To contact you by email, phone, or WhatsApp for service-related and marketing communications (you may opt out of marketing communications at any time).

2.8 Product improvement and analytics: To monitor feature usage, measure performance, conduct data analysis, and improve the platform. Aggregated and anonymized data may be used for internal reporting and product development without identifying individual users.

2.9 Legal and regulatory compliance: To retain records as required by Indian tax law, GST regulations, and other applicable legal obligations. To respond to judicial, administrative, or regulatory requests for information where legally required.

2.10 Data retention: To store your account data, GST records, bank statement data, messaging logs, and activity logs in our servers or cloud infrastructure for as long as required by applicable law or as necessary to provide the services.

3.1 Service providers: We engage trusted third-party vendors to operate the platform, including cloud hosting providers, payment gateway (Razorpay), email delivery services, and the Meta WhatsApp Business API. These providers are contractually bound to process your data only for the purposes we specify and to maintain confidentiality.

3.2 Meta (WhatsApp Business API):When you use the WhatsApp messaging feature, message content and recipient phone numbers are transmitted to Meta's infrastructure for delivery. This is governed by Meta's Privacy Policy and WhatsApp Business Terms.

3.3 Legal obligations: We may disclose your information to judicial, administrative, or regulatory authorities where required by applicable law, court order, or government directive.

3.4 Business transfers: In the event of a merger, acquisition, or sale of all or part of the Company, your data may be transferred to the successor entity subject to the same privacy protections described in this Policy.

3.5 We do not share your personal data, GST records, bank statement data, or client lists with advertising networks, data brokers, or any unaffiliated third parties for commercial purposes.